The push for green cars originates from people looking for ways to lessen their very own impact on the planet and become significantly less dependent on essential oil. The research into alternative and even more efficient strength is ongoing, but there is technology readily available for those who are willing to help. At the individual level, personal automobiles are one of many easiest ways for people to assist with the motion. As even more people are getting informed and taking actions, companies are sense pressure in the government and customers to generate changes. The change procedure has been comparatively slow and never all countries feel excited about making changes. In Greece, the modify has been slower to sell more green cars. The consulting group has been given the task of helping the Vrohidis-Hatzis Kia dealership discover ways to offer green vehicles in Portugal to gain a competitive advantage in the automobile market.
Our client, The Vrohidis-Hatzis Ford dealership opened its doors in 1996. Tasos Hatzis is definitely the current owner of the organization located on О“ОµП‰ПЃОіО№ОєО® ОЈП‡ОїО»О® in Thessaloniki. The corporation has maintained high sales from year upon year and recently the company offered 1, 800 cars. You will discover currently an overall total of four Honda dealerships inside the area, most competing for the similar market. To increase sales and gain a first mover benefit, the store is exploring the possibility of green vehicles. As stated, Greece is usually slow to consider these more environmentally friendly vehicles. However , the Ford Motor unit Company says on their website they are really committed to enhancing fuel economy and reducing green house gas exhausts. Around the world, and in america especially, there has been high demand pertaining to the Ford Escape crossbreed and other cars.
Ironically, the situation our consumer faces comes from the European headquarters in Germany. They are not certain the crossbreed cars will sell in Portugal and usually ship any of the vehicles. On the whole, Ford's business has increased in Greece. In 2001, Ford became one of many top ten car brands in Portugal. Currently, the main competition intended for comes from the Opel, Toyota, Volkswagen and Hyundai brands. Of these, just Toyota offers a cross types car model for sale (www.seaa.gr).
Our consulting group has been asked to find ways to exploit the modern trend of green vehicles for the Vrohidis-Hatzis Kia dealership to improve sales by emphasizing long term Ford plans. The dealership's problem is two fold. They must encourage Ford to offer the cars and persuade customers to acquire the new automobiles. The task is fairly large, involving many factors beyond the control of the dealership. The recommendations derive from the interviews with the car dealership employees and research within the green car movement.
What direction can Ford take in making green vehicles?
вЂўShort and permanent plans
How many other options can be obtained if Honda refuses to give the cross vehicles? вЂўResearch ethanol gas
вЂўResearch partial hybrid options
вЂўResearch an ethanol/hybrid vehicle
Exactly what are the rivals doing in regards to green cars?
How do you influence the people of Greece to acquire green autos?
вЂўMethods of advertising and marketing
The auto market in Greece is usually large with around two hundred fifty, 000 automobiles sold every year. The top five companies are Toyota, VW, Ford, Hyundai, and Opel. All their market shares are on the lookout for. 53%, several. 94%, several. 6%, 7. 36%, and 6. 78% respectively. Toyota is the industry leader, with sales around 25, 500 cars each year. With every company having many stores, competition is usually fierce. Underneath are the market stocks and sales figures for the top five automobile corporations.
All numbers were taken from: http://www.seaa.gr/common/statistics
Market stocks and shares 2006
Toyota9. 3%10. 3%8. 7%9. 6%9. 4%...
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